THE PROGRESSIVE INFLUENCER NETWORK

THE PROGRESSIVE INFLUENCER NETWORK

The Challenge

U.S. citizens are under attack by disinformation and propaganda campaigns.

Legitimate voices in media, government and business are being outgunned by bad actors.

There is a land grab for hearts and minds going on. If you aren’t on the playing field then you are abdicating the chance to shape the beliefs, perceptions and votes of millions of U.S. citizens to somebody else.  

Unlike for-profit brands, progressive organizations, campaigns, communications teams and government agencies do not have an established platform of large and small influencers that will help them to connect their messages with audiences organically.

These influencers exist at scale. Efforts to leverage this valuable channel have been ad hoc and unfocused. In addition, the influencers themselves have unmet needs for content, funding, and infrastructure.

The Challenge

U.S. citizens are under attack by disinformation and propaganda campaigns.

Legitimate voices in media, government and business are being outgunned by bad actors.

There is a land grab for hearts and minds going on. If you aren’t on the playing field then you are abdicating the chance to shape the beliefs, perceptions and votes of millions of U.S. citizens to somebody else.  

Unlike for-profit brands, progressive organizations, campaigns, communications teams and government agencies do not have an established platform of large and small influencers that will help them to connect their messages with audiences organically.

These influencers exist at scale. Efforts to leverage this valuable channel have been ad hoc and unfocused. In addition, the influencers themselves have unmet needs for content, funding, and infrastructure.

Who We Are

The Progressive Influencer Network is a movement of micro and macro influencers built on technology that distributes authentic messages to targeted audiences via sources people trust. The PrIN organizes influential voices large and small into a digital infrastructure and marketplace that enables buying and selling of influencer inventory.

 

Who We Are

The Progressive Influence Network is a movement of micro and macro influencers built on technology that distributes authentic messages to targeted audiences via sources people trust. The PrIN organizes influential voices large and small into a digital infrastructure and marketplace that enables buying and selling of influencer inventory.

What We Do

Imagine if you had the power to get your message in front of your audience at the exact place where they are forming their beliefs and perceptions.

Imagine if you had the power to get your message in front of your audience at the exact place where they are forming their beliefs and perceptions.

 

PrIN activates thousands of digitally engaged citizens who can reach millions of their friends, family and coworkers with authentic, emotionally aligned content. This influencer media network will provide progressive causes with efficient access to a powerful and trusted media channel that can reach over 100 million people online.

PrIN activates thousands of digitally engaged citizens who can reach millions of their friends, family and coworkers with authentic, emotionally aligned content. This influencer media network will provide progressive causes with efficient access to a powerful and trusted media channel that can reach over 100 million people online.

Why

The progressive movement needs new and scalable options for authentic message distribution

 

  • Traditional broadcast strategies no longer deliver messaging with the persuasive power and mind share they owned in the past.
  • Pressures from increased regulation, ad blocking, rising advertising costs and shrinking organic reach in social channels are pushing communications professionals to shift resources into alternate channels.

The PrIN, which powers word-of-mouth native advertising leveraging influential voices and channels online, is a natural part of that solution set.

Conservative networks have reshaped the digital political landscape and built impressive infrastructure that enables agile influencer network propagation, which they unethically enhance with bots and trolls. The PrIN will build a network of authentic progressive voices with collective power.

The Progressive Influencer Network is built on a core set of principles.

VALUE

We will deliver measurable impact to progressive campaigns via authentic and organic messages to target audiences.

HIGHER PURPOSE

Our growth will be guided by a contract with an equitable and just future, a set of long-horizon progressive values.

DATA DRIVEN

Every program we execute will first and foremost build our valuable assets; distribution networks of real people across a spectrum of influence supported by a robust and agile database.

TRANSPARENCY

We will hold ourselves accountable to the integrity, truth and constructive messaging that our campaigns communicate.

Persuadable Beliefs → Culture Change → Policy

 

WE WILL

  1. Establish a new media distribution channel by codifying and scaling an existing ad hoc practice.
  2. Leverage this new channel to build a counter-response to propaganda.
  3. Use ethical strategies that follow international guidelines for data privacy and messaging transparency.
  4. Deliver authentic and organic messages to target audiences.
  5. Incorporate learnings from recent studies in academia to guide the content choices in the Influencer Media channel.

 

IF YOU CAN LEAD THE NARRATIVE, YOU CAN LEAD THE AUDIENCE.

Progressives are missing a key item in the digital marketing communications toolbox. PrIN is poised to fill that critical capabilities gap.

IF YOU CAN LEAD THE NARRATIVE, YOU CAN LEAD THE AUDIENCE.

Progressives are missing a key item in the digital marketing communications toolbox. PrIN is poised to fill that critical capabilities gap.